How can you:

- easily measure site’s SEO?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress quickly.

For a Internet marketer, data is the single most effective weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t work s lot with information, neither customers nor the industry will take you seriously.

2. Information tells you how well you are performing.
I am all about client feedback but 1st thing you got to do is root through your own data to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Management wants reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my firm because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can keep track of your SEO progress fast and easy, just like thousands of SEO marketers do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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